A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
We are getting close but unfortunately November was not the month for a rate cut. Although inflation is now within the target range, hitting 2.8 per cent last week, the RBA decided to keep rates on hold. Why the hesitation? There are a few reasons. The main one being that … Read more
With a rate cut on the horizon, we are again at a turning point for Australia’s property market, making it timely to take another look at what drives price growth. Right now, Melbourne and Sydney are slowing down rapidly, while south east Queensland and Perth continue their strong run. We … Read more